What a ReviewAgreement report actually looks like

This is the full report view, exactly as you would see it after uploading a contract. You do not need an account or a card. Click any flagged clause on the right and it jumps to the exact line in the contract on the left. Both sides scroll on their own, so there is more in each panel than fits on screen.

The contract below was written for this page, not taken from a real creator's deal. Every clause in it is a term that shows up routinely in UGC offers: perpetual worldwide usage, six month category exclusivity, no kill fee, and net-60 payment. The analysis is the same one the product runs on your contract.

Offered fee: $500
Fair price: $1,650–4,275+
Clauses flagged: 4
Money on the table: $1,550–2,700

UGC CONTENT AGREEMENT This agreement is made between BrandCo Inc. ("Brand") and the undersigned creator ("Creator"). 1. DELIVERABLES. Creator will produce one (1) short-form video for TikTok, up to 60 seconds, with one (1) round of revisions. 2. USAGE. Brand shall retain perpetual, worldwide, royalty-free rights to use, modify, and distribute all Content in any media now known or hereafter developed, including paid advertising. 3. EXCLUSIVITY. Creator shall not promote any competing beverage brand for a period of six (6) months following the final Deliverable. 4. PAYMENT. Brand shall pay Creator five hundred dollars ($500) within sixty (60) days of invoice. 5. DISCLOSURE. Creator shall comply with all applicable FTC endorsement guidelines and clearly disclose the paid partnership. 6. GOVERNING LAW. This agreement is governed by the laws of the State of Delaware.

UGC brand deal, single video

Predatory

Our take

Push back hard, or be ready to walk away

4 clauses to fix, up to $1,550+ on the table.

≈ $1,550–2,700 left on the table

based on 4 flagged clauses, see how this adds up

Usage rights$900–$1,200
Exclusivity$250–$900
Kill fee$400–$600

Negotiable value only, liability and fine exposure are called out in the findings but never counted here.

Usage rights

Aggressive

“Brand shall retain perpetual, worldwide, royalty-free rights to use, modify, and distribute all Content in any media now known or hereafter developed, including paid advertising.”

They can run your face in paid ads, anywhere, forever, without ever paying you again.

≈ $900–1,200 in unpaid usage

Limit usage to 90 days of paid media on the brand's own channels, renewable at 30% of the base fee per additional 90 days.

Exclusivity

Aggressive

“Creator shall not promote any competing beverage brand for a period of six (6) months following the final Deliverable.”

You cannot work with any beverage brand for 6 months, that is several deals you are giving up for one video.

≈ $250–900 in forgone deals

Limit exclusivity to 30 days and name the specific competitor brands rather than the whole category.

Kill fee

Missing

There is no kill fee, so if they cancel after you have filmed, you get nothing.

≈ $400–600 at risk

Add a kill fee so that 50% of the fee is due if the brand cancels after content is delivered.

Payment terms

Aggressive

“Brand shall pay Creator five hundred dollars ($500) within sixty (60) days of invoice.”

Net-60 means you wait two months to get paid. Net-30 is the norm for creator work.

Change payment terms to net-30 from invoice, with a 1.5% monthly late fee.

Your counter-offer message

Paste this into your reply to the brand.

Hi there,

Thanks for sending this over, I'm excited to work together. Before I sign, could we go over a few points in the agreement?

• Limit usage to 90 days of paid media on the brand's own channels, renewable at 30% of the base fee per additional 90 days.

• Limit exclusivity to 30 days and name the specific competitor brands rather than the whole category.

• Add a kill fee so that 50% of the fee is due if the brand cancels after content is delivered.

• Change payment terms to net-30 from invoice, with a 1.5% monthly late fee.

Everything else looks good to me. Happy to hop on a quick call if that's easier.

Best,
[Your name]

Replace [Your name] before sending. Adjust any line to match your voice.

What this deal should cost

Base rate (1x TikTok short-form video, mid-tier)$550–$950
Perpetual worldwide usage buyout (150–300% of base)+$825–$2,850
Paid advertising + modification rights+$275–$475
Fair total for this scope$1,650–$4,275+
Their offer$500

Their $500 is ~70% below the fair minimum for this scope.

Directional benchmark from 214 similar TikTok single-video deals; niche and audience size shift this band.

Based on US market benchmarks in USD. Rates vary by region; treat this as a directional guide, not a guarantee.

ReviewAgreement is not a law firm and this is not legal advice. It's a data-informed second opinion, for big-money deals, have a lawyer review the final contract.

Scroll inside either panel to see the rest of the report.

How to read the report

Money on the table is the estimated gap between what the contract grants the brand and what the brand is paying for it, added up across every flagged clause.
Each clause card quotes the exact line, explains it in plain English, estimates what it costs you, and gives you the counter-ask to send back.
The fair price is built from the scope the contract actually asks for: base rate for the deliverable, plus market-priced add-ons for the rights being taken, rather than a flat per-video number.
The counter-offer message stitches every counter-ask into one warm, professional message you can copy and paste into your reply to the brand.

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